Modern Growth Stack 2025
Landing page, ticketing and networking ran on one platform for more than 3,400 marketers.
1. About the client
Modern Growth Stack (MGS) is a marketing conference organized by AB180. The 2025 edition took place on August 5 at COEX in Seoul and drew more than 3,400 marketers. Umoh had run attendee networking at MGS in 2024. For 2025 the scope grew to cover the landing page and ticketing as well.
2. Why they came to Umoh
In 2024, Umoh powered the networking experience at MGS. For 2025 the bar was higher. Attendees had to be able to land on the event page, buy a ticket and start networking right away, in one connected flow. A clumsy ticketing tool or a separate networking link would have undercut the brand of an event made for marketers. The platform also had to raise attendee participation, since MGS wanted a community-first event this year.
3. What they used
1) Landing page and ticketing
Umoh built the event landing page and connected ticket payment to it. Attendees read about the event and bought their ticket on the same page. After paying they moved straight to the next step, with no separate login and no switch to another tool.
2) Networking platform
Once registered, attendees set up a profile, browsed the attendee list and started chatting with other marketers. Landing page, payment, profile and matching lived on one platform as a single flow. The aim was real conversations between attendees rather than a round of business-card swaps.
3) Live attendee monitoring
The AB180 team watched attendee activity in real time and tuned touchpoints as the event went on, without overextending staff.
4. Results
| Area | Outcome |
|---|---|
| Scale | 3,400+ marketers attended |
| Attendee flow | Landing, payment, profile and matching in one flow, with no tool switching |
| Networking | Real conversations between attendees, beyond the sessions |
| Operations | Efficient for the team and on-brand for the audience |
