Novax Global 2025
Embedded on the landing page a month before the event, matchmaking let attendees schedule more than 120 meetings before day one.
1. About the client
Novax Global 2025 was a two-day international conference held June 30 – July 1, 2025 at Hall 2 of AsiaWorld Expo in Hong Kong. The organizer, Innovating Hong Kong, set out to make the event a gateway for global startup capital by bringing VCs and founders from across Asia to Hong Kong. About 150 VCs, founders and government representatives took part.
2. Why they came to Umoh
A small team handled global speaker recruitment, program design and attendee management at the same time. Running business matchmaking by hand on top of that was out of reach. With many international investors and startups attending, the organizers needed a matching tool that worked without app installs or lengthy instructions. Umoh came on board one month before the event.
3. What they used
1) Matchmaking embedded on the event website
Umoh embedded a custom matchmaking module directly on the Novax landing page. Attendees created a profile on the site they already knew, with no app download.
2) 1:1 meeting requests
Attendees sent and accepted 1:1 meeting requests in a few taps. The organizers did not have to coordinate schedules by hand.
3) Real-time matching dashboard
Matching activity between attendees appeared on a dashboard in real time, so the team could follow progress without extra operating work.
4. Results
With minimal onboarding time and little advance promotion, attendees scheduled more than 120 meetings before day one.
"I know how hard it is to actually adapt everything a client asks for. But Umoh moved fast and localized many features for the Hong Kong market—so much that I want to start even earlier with them next year."
— Zeneth, Novax Global 2025
5. What's next
Innovating Hong Kong has confirmed a larger role for Umoh at Novax Global 2026: a full on-site matching zone and earlier activation of the online networking hub.
