Knowledge Graphs Conference 2025
Five years of registration records revealed a loyal-attendee segment that spends 40% more per purchase, and automated LinkedIn outreach reached a 50% reply rate with no manual work.
1. About the client
The Knowledge Graphs Conference (KGC) is organized by Knowledge Graphs Conference LLC. The 2025 edition ran from May 5 to 9 at Cornell Tech in New York City in a hybrid format. Its audience is a global community of data- and AI-driven engineers, researchers and executives, and the conference has five years of registration records behind it.
Umoh's scope covered two areas: analyzing historical attendee data for an insight report, and running inbound and outbound ticket sales.
2. Why they came to Umoh
KGC had an engaged audience, but the data about that audience was scattered. Five years of registration records sat in disconnected spreadsheets and ticket platforms. The 2025 growth target asked for both higher-value repeat buyers and net-new prospects. Building lists by hand and sending generic blasts risked spending budget on the wrong people.
3. What they used
1) Attendee data consolidation and analysis
Umoh consolidated the previous year's registration logs and mapped each contact's purchase history. That surfaced a "loyal attendee" segment, defined as three or more previous purchases. Trend analysis showed when these attendees buy, how much they spend, and which content tracks trigger ticket upgrades.
2) Segmented email campaigns
The insights fed segmented email journeys. Loyal attendees received messages about advanced workshops and alumni pricing. Mid-funnel contacts were nudged with early-bird bundles.
3) Automated LinkedIn outreach
For net-new leads, Umoh's bot pulled prospects from the followers of the official KGC LinkedIn page. It then ran the connect, message and follow-up sequence from start to finish with no manual steps.
4) Real-time attribution
Every sale, whether it came from email or LinkedIn, looped back into the dashboard. Marketing could see which channel converted fastest and put more effort there.
4. Results
| Area | Result | Why it matters |
|---|---|---|
| Loyal-attendee revenue | Loyal attendees spent 40% more per purchase ($534 vs. $382) | Focused targeting lifted revenue without expanding ad spend |
| LinkedIn lead generation | 50% reply rate, run 100% hands-off | The team moved hours from prospecting to speaker curation |
| Insight loops | Unified data exposed real-time ticket velocity and segment heatmaps | Daily optimization kept campaigns under budget and ahead of goal |
"Umoh turned five years of scattered spreadsheets into a single growth engine—loyal buyers came back bigger, and new voices discovered KGC without us lifting a finger."
— KGC Marketing Lead
